“The partnership with Janet Jones was special as we wanted to connect with our Latina audience in Miami and also bring to life the “NOT being Basic” message. Janet’s workout is very sassy and fierce and totally aligned with the brand’s edgy appeal. In addition to this, we also partnered with Celebrity Makeup Artist Realiz Alcaide who can speak to the product benefits and trends,” says Urban Decay representative.
So when Urban Decay junkies cried out for a palette of matte neutrals, the original NAKED Basics delivered, yet left them begging for more shades. Always one to satisfy their fans, Urban Decay recently introduced NAKED2 Basics, which is cooler in tone than the original.
“As a Latina from Miami, I’m a fireball. I’m sassy and I love anything that redefines sexy. Urban Decay defines that for me and as a makeup brand, they’ve been with me since I can remember. From their awesome highly pigmented eyeshadow palettes, saturated lip colors, and my most favorite – their makeup setting spray – Urban Decay always has me covered,” says Janet Jones.