2017 will mark a new era…


(Everyone should know what that feels like)

June 2012, I vividly remember the feeling of my heart dropping t0 the pit of my stomach as the HR representative left my office.  She broke the news that the company was closing down and everyone had to leave…NOW.  You see, I was already let go from a corporate finance job due to downsizing and this was the first job I was able to land after months of searching (Being a former back-up dancer and choreographer isn’t a skill set thats valued in Corporate America).  At the time I was living at my moms house with my 2yr old and I was unemployed, again.  I just couldn’t catch a break.

I woke up one day after allowing myself to sulk in self-pity for a few days and decided that I was going to open a Dance Studio. I’ve taught dance since I was 18yrs old.   I’m really good at it and most importantly I love it.  I broke up with dance around 2008 after convincing myself that in order to be an “adult” I couldn’t continue pursuing silly childhood dreams.  So for me, this was like calling up the ex-love of your life to say: “Leaving you was the biggest mistake of my life… will you take me back?”

(Below are images of mine from Sept 2012-Dec 2012/ Poems, images, memories that inspired Vixen)


I found a quaint affordable space and my family put all of our pennies together and I opened Street Jamz Studios in September 2012.   A month later I started a class called “Video Vixen”.  The class was a way for me to relive my glory days as a performer and for my friends to experience my life’s addiction for the first time.  It’s been quite the journey ever since.

The last 4yrs have been filled with so many amazing memories and lessons.  I’ve met so many amazing women and have shared in their pain and triumphs.  I’ve made a lot of mistakes and I’ve had my share of hurdles…  I wouldn’t change a damn thing.  I am so grateful for all of it.  It’s groomed me to become wise and prepared me for whats to come. That’s the thing about life, you can’t have the good without the bad.  The bad, however, is what prepares you for the good.  Without the bad, GREAT can fall on your lap and you won’t even know what to do with it.


That being said, 2017 marks a new era for Vixen.   We will be moving into our own home and I couldn’t be more excited.  The purpose of Vixen has always been to give women the opportunity to experience themselves as the grandest, most powerful, confident version of themselves.  To have a safe place where they can feel alive and free.  Up to now, we’ve had limited control over the experience of our clients and I’m so excited to finally be able to offer the true Vixen Experience from the moment you step foot in the door.

The Vixen Workout Studio will be opening it’s doors January 2017.  I want the studio to resemble what it feels like to be backstage in a concert venue or a marquee theater.  The dance studio will be called “the stage” and they’ll be large vanity mirrors and make-up stations resembling an old Hollywood dressing room.  I’ve added a sneak-peak of what the studio will look like below.  I’ll keep you guys updated on the process and hope to see all of you in the new space.  Love & Light, JJ


retail store
convenience store/bar
#vixenarmy makeup area
JJ’s thinkbox



3 thoughts on “2017 will mark a new era…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s