National Lipstick Day: The History Behind Red Lipstick

Lipstick is such a big part of the Vixen Workout.  Women are encouraged to wear lipstick to workout… huh?!  For a lot of us, wearing red lipstick is a bold move.

Do you feel sexier when you wear red lipstick?

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What is it about this powerful shade that makes women everywhere feel like the ultimate Bawse? It goes well beyond our love for selfies!

For women of all ages, from all walks of life, the red lip is not just a symbol of feminism and beauty, but of empowerment.  It’s also a reminder of how we keep our “ish” together, no matter how tough life can get!

The History of Red Lipstick

During World War II, cosmetic advertisers introduced politically charged ad campaigns for colors such as “Victory Red,” encouraging women to embrace beauty upkeep as part of their civic duty.  “Beauty as a Duty” became a confidence building motto in the US.  The concept of beauty as duty was used as a tool for promoting patriotism and encouraging women to become more active in the war effort. Women depicted in propaganda and advertisements always had perfect hair and makeup, even when they were shown as soldiers and factory workers. Being beautiful was seen as a way to keep up morale for the soldiers fighting the bad guys. “Victory Red” was literally part of putting on a brave face.  It symbolizes one of the reasons why we are fighting—the precious right of women to be feminine and lovely under any circumstances.

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DAS RIGHT.

Throughout history, the red lip has been iconic, from Elizabeth Taylor, to Marilyn Monroe, to first ladies such as Jackie Kennedy and Michelle Obama. We love these women, not for their glamorous choices, but for what they stood for as they made such bold choices: independence, strength, and ambition.

Lipstick and Confidence: The hue that belongs to you

It’s no secret-we love for you to get glammed before doing it for the gram before, during, and after class. In a 2011 study by Procter & Gamble, researchers from Harvard and Boston University found that women felt more confident while wearing makeup! They were also perceived as more competent and reliable in a professional setting.

No matter the shade that makes you want to come out and play, what’s important is you, our fierce vixens, feel confident in whatever color you put on your lips! When you pick a shade that you feel great in, that’s what you makes you so amazingly you!

This Saturday, July 29th, is the celebration of two things we adore: National Dance Day and National Lipstick Day! We encourage all of you to come wearing your favorite shade of lip ( RED would be preferable!) and come ready to dance and serve face with your Vixen Army friends.

Michelle Zambrana, Vixen Blog Contributor

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