Reina Rebelde #GirlBoss

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Regina Merson is the founder and creator of Reina Rebelde, a new emerging cosmetics line taking the beauty world by storm, whose mission is all about celebrating the fierce cultural dualities of today’s Latinas. We at #VixenArmy are obsessed with Regina’s unapologetic love for her culture while owning her passion for all things beauty so much that she left a stable law career to launch the makeup line.

Check out Regina’s story below and be ready to meet your new #girlboss crush!

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  1. Who is Regina Merson?

“This is a tough one to answer, lol…I’m a proud Mexicana, born in Guadalajara, but immigrated to the United States when I was 9 years old. The transition from Mexico to the U.S. was tough for me, so I used school and education as my outlet. I became a certified bookworm. I took a liking to law and made it my goal to become a lawyer. I graduated from Yale University for undergrad and received my law degree from the University of Chicago. I spent nearly six years as a bankruptcy attorney, and although I’m beyond grateful for the experience and the incredible people that were part of the journey, I felt that my passion lived in makeup. I would spend parts of my day dreaming of lipsticks, but when I would tell the people closest to me of my idea to start a makeup line, they thought I was absolutely crazy. How could I leave a stable career I worked so hard for, for something unsure in an already saturated market? But I personally felt that no makeup brand understood me as a bilingual, bicultural Latina and the beautiful cultural relationship that Latinas have with makeup. So after an unfortunate round of layoffs at the law firm I was working at, I took it as a sign that it was time to dive head first to bring Reina Rebelde to life! 

  1. What motivates you to succeed and just keep pushing forward?

My motivation right now is simply to not disappoint myself.  In my past career, so much of my success was to make other people happy, often at the expense of my own aspirations. Now, my sheer motivation is creating a brand that I feel is an extension of myself, my passions and what I authentically share with other women. When I hear that other women and Latinas connect with Reina Rebelde and the products, that’s all the motivation I need. 

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  1. Why did you feel like you needed to start a makeup line, and specifically, one for the Latina consumer?

I felt like there was a gap in the beauty industry, specifically with how beauty brands address Latinas, which is what inspired me. You always see beauty brands address Latinas or show Latinas in a very one-dimensional way, which is the complete opposite of who Latinas are. There are so many layers/dualities to Latinas. Even with the brand name “Reina Rebelde,” which translates to “Rebel Queen,” I wanted to capture the unique dualities Latinas have to manage in their lives here in the United States (and elsewhere). Reina/Queen is a term of endearment for us, but it’s also accurate to our sense of self and relationship to our beauty. At the same time, there is a lot of fire inside of us, breaking barriers/trailblazing, which is where the Rebelde/Rebel comes from. A Reina Rebelde is many things at all times, but above all, she is always stunning and fierce in her pursuit of life. For us, it is never a decision of whether we will be a Reina/Queen or Rebelde/Rebel, we are always both.

  1. What was the transition from corporate bankruptcy attorney to entrepreneur?

The transition was exciting and energizing, but also terrifying and full of highs and lows. Like any new beginning, I believe there is a lot of blind faith one has to have in believing in yourself and trusting your ability to figure things out that are foreign and new. But there was so much positive energy that naturally comes with any new beginning, especially one you’re really passionate about, and I think it’s so important to use that energy to your benefit.

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  1. What advice do you have for women trying to start their own businesses?

Make sure you have a true passion for what it is you want to do. Having your own business is very hard. The journey is paved with so many roadblocks and obstacles along the way, and it is that fire in your gut that will help keep you going in the harder moments. And really important is to try to connect with other female entrepreneurs and get their support as a mentor. It is great to talk to people who have been through the process because, no matter the industry, the road is very similar.

  1. What’s your favorite quote?

“The privilege of a lifetime is being who you are.” – Joseph Campbell

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GlamSquad x VixenWorkout 1.11.16

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GlamSquad and Vixen Army commander, Janet Jones, got together to create the ultimate Vixen Glam look.

GlamSquad is a new app-based beauty provider delivering professional and affordable beauty services to the home, office, hotel, or wherever you may be. We love them, with the touch of a couple buttons you’ve got a hairstylist and make up artists at your door ready to glam you up within an hour. Hello!

GlamSquad visited our Body & Soul Miami location and prepped girls with what, we like to call, the “Vixen Glam” look. This look consists of a bold winged liner, please use waterproof liner, and a bold lip. We recommend you use a matte lipstick or lipgloss, cause with all that hair twirling, we don’t want your hair sticking to your lips.

Vixens arrived an hour earlier than our Monday night 8:30pm class, and got slammed up. Hair was curled, liner was touched, and one of the GlamSquad team members broke down the perfect winged liner look for the girls to try at home.

The app is free, we say, “Why not download it?!”

Thanks GlamSquad!

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90min Calorie Burn 1.12.15

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The Vixen Army woke up early on Saturday January 9th to join Bianca and Ana at Body & Soul, in Coconut Grove, for our 90 min Calorie burn. We ask our Vixens to wear their calorie counters and prepare themselves for a real sweat.

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Ladies crowded Body & Soul on Saturday Jan 9th bringing along friends, co workers, Vixen friends, and of course, their calorie counters.

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The Vixen instructors rehearsed routines before the class was packed.

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It wasn’t too quick after that, Ana and Bianca had the girls warming up with 35 booty pops! Yes, booty pops is a thing.

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Bianca knows how to keep the class energy up! You think she’s small? This girl won’t stop!

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Ana werkin’ it with the girls.

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Booty Battle time! DJ Laz is blasted through those speakers and we’re taking it way back to middle school.

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We are the Vixen Army!

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SUCCESS!!

We received some client calorie counter shots after class, showing off how much they burned. Way to go girls!

Our first birthday

bob_0561_FotorI still can’t wrap my head around everything that has happened over the last year.  We turned 1 this October, so in celebration we hosted our largest workout to date at Story Nightclub, November 16th.  This is the second time we take to workout to a South Beach hotspot to unveil our new material (first was LIV back in June).  The goal of these events is for our Vixen Army to feel like they are participating in their own concert.   I spend months searching for music, seeing whats trending in the clubs and looking for inspiration both visually and artistically.    story102_Fotorstory6

For the Story event I partnered up with my brother, Anthony Jones, who mixed the music for the event.  Once I knew what key elements I wanted in the show, Anthony helped piece it together which is the most challenging part.  He created great intros to each section which really added to the performance quality of the event.  Funny thing is Anthony doesn’t have any professional experience or fancy training in music; he’s just an uber-talented soul with major skills on garageband and great instincts musically for live performances.

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I went a little different musically this go around, and added some “Dance” tracks from artists like Diplo, David Guetta, Major Lazor, and Mak J to name a few.  Still had our regular sophistiratchet favorites like Rick Ross, Meek Mill, Pitbull, and of course the Queen B but I wanted to bring in a different genre to compliment what we already had.  I had been inspired by a few DJs I had seen recently and the overall energy in the audience caused by the drops and rises on their tracks.  The lyrics to Diplo’s Revolution “Dont let them steal your light, Dont let them break your stride… this is a revolution” definitely resonated with me and what the workout stands for.

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It took a few weeks of rehearsals with our amazing instructors & assistants to put it together (some 2am rehearsal nights).  Our outfits were styled by the same team that worked on our LIV event: Natallye Torres (Social Stylist) and Kristina Ashley (Kristina Ashley Swim). Pictured below is the amazing Vixen Workout Miami dance staff.

story5The lights and the video capabilities of the venue were unmatched. I was extremely excited to be able to shoot a video intro and it was important for me to set the tone for the experience.  I brought in the talented Mary Beth Orman to hang out with us one day & shoot me in my element. My brother created the concert intro and recorded me reciting our “Vixen Anthem”.  Wallace Cruz who edited the intro used footage from class and the footage Mary beth caught that day.

Concert Intro

I used the blindfold in the video as symbolism for how we as women choose to see ourselves… sometimes we don’t see ourselves at all.  I hope through our classes you can see yourself as you truly are,  A VIXEN.

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Stay Hungry, Live Fierce.